His role will be to lead content curation, audience development, creative and original content for Discovery's Real World product suite.
Discovery Networks Asia-Pacific has announced the appointment of Sameer Rao as vice-president, Real World Products - South Asia. The appointment will be effective from November 25, 2016. Rao's role in the organization would be to lead content curation, audience development, creative and original content for Discovery's Real World product suite which includes Discovery Channel, Animal Planet, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World and Animal Planet HD World.
Bajaj says in a media statement, "I am delighted to have Sameer join our team to transform our Real World product suite with visceral content, compelling local franchises and digital offerings that resonate with millennial audiences. Sameer's depth of experience and network will be a catalyst in developing an omni-platform content strategy appealing to the masses."
Rao brings with him over two decades of experience in movie, broadcast and consulting industries. He was most recently with UTV's Studio Division as creative director and was responsible for the conceptualisation, development and production of Hindi feature films. Prior to that, he was the business head and creative associate of acclaimed writer-director-producer Vidhu Vinod Chopra and has worked on blockbusters such as 3 idiots and P.K.
Earlier in his career, he spent six years with STAR India in various capacities. He holds a post graduate diploma in management from the Indian Institute of Management, Ahmedabad and is also a Chartered Accountant.