Havas Media bags media duties for Foyr

The account will be handled from the agency's Bengaluru office.

Havas Media Group has won the integrated media mandate for Foyr, a Hyderabad-based technology start-up in the interior design and home décor space. According to the press release shared by the agency, the account will be serviced by the group's Bengaluru office.

Commenting on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, says, "In an age of digitisation, personalisation, and customisation, there is an increasing demand and huge scope for the furniture and home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience and getting the actual feel of placement, space utilisation and theme in their 'real' living environment, thereby replacing traditional home design services."

Mohit Joshi, managing director, Havas Media Group, India, adds, "Havas Media Group's integrated media skills centered on digital and the 'Meaningful Brands' framework, together will map the brand chart for Foyr. We look forward to working with the team. This win further bolsters our e-commerce portfolio."

Founded by Shailesh Goswami in 2015, Foyr.com makes use of 3D design and augmented reality, enabling people to design their interiors online, and later execute them in collaboration with experts associated with the website.

Speaking on the association, Shailesh Goswami, founder and CEO, Foyr.com, says, "We are disrupting the interior design industry. We love design and technology, especially when they work in tandem. We have seen a similar synergy in Havas, making them the perfect partner for us."

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