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The logo, which had a combination of blue and white colours has now changed to red and yellow.
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Recently ABP News unveiled its new logo which has a combination of red and yellow colour. In a press note, the channel explains the new logo as the colours draw from the lineage of ABP, one of the most respected media institutions in the country, reinforcing commitment to a fair, unbiased and open culture. Red signifies ABP's passion and determination to put viewers first and yellow is the colour of intellect and aspiration.
With these new colours comes a new approach of better information, better analysis and higher engagement with the motto 'ABP News rakhega har khabar par pakad.'
