He will be based in Bangalore and will head the ITC account.
R S Suriyanarayanan, who was business director at Initiative, has joined Maxus Global as buying head, ITC.
While he was unavailable for comment, a senior official at the agency, close to the development, has confirmed the news to afaqs!.
"He will be based in Bangalore and is expected to join before July 4, 2017," said the source, who preferred not to be named.
Initiative is a business unit of Interpublic Group (IPG).