afaqs! news bureau

Lenskart appoints Starcom as media agency

Maxus was the incumbent agency on the account.

In a recent announcement, eyewear retailer brand Lenskart, has appointed Starcom India as media agency. The incumbent agency on the account was Maxus.

Lenskart appoints Starcom as media agency
Mallikarjun Das

Mallikarjun Das, Group CEO, Starcom India, says in a press release, "It's a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions."