The account was won post a multi-agency pitch.
In a recent announcement, following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited. The agency will be partnering with the brands under Cipla Health in their consumer engagement initiatives across mass media/digital and below-the-line promotional efforts. The account will be managed out of the agency’s Mumbai office.
Quoting on the partnership, Himava Nath, CMO, Cipla Health, says in a press release, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”
Sathyamurthy Namakkal, president, OMD MudraMax, says in a press release, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.