The launch heralds a new chapter for the BBC’s content creation and exploitation activities.
The newly-created BBC Studios (a commercial subsidiary of the BBC Group) was officially launched recently, heralding a new chapter for the BBC’s content creation and exploitation activities. BBC Worldwide has been rebranded as BBC Studios. The formation of BBC Studios was officially announced on April 3, 2018.
According to the press release shared by the company, the merger of BBC Worldwide and BBC Studios brings the BBC Group into line with the rest of the industry and ensures the creative and commercial success of the organisation. BBC Studios will see content through the full life cycle of development, commissioning, production and co-production, sales and distribution and will underpin the creation of new BBC-owned IP.
Tim Davie, chief executive officer - BBC Studios and Mark Linsey, chief creative officer - BBC Studios officially assumed their new roles and unveiled the organisation’s new vision, purpose and strategy.
Davie says, “BBC Studios exists to inspire audiences globally, strengthening the BBC financially and creatively, working with the very best British talent. Bringing together the UK’s most awarded production business, a world-class content sales business, our unique portfolio of brands, and a network of premium indie partners, BBC Studios has what it takes to create and export quality British programmes in this new age of content.”
Linsey adds, “...For me, it’s all about BBC Studios’ outstanding creativity and the brilliant programmes that we and our indie partners make, so it’s even more thrilling that I can announce that Shakespeare & Hathaway, our break-out daytime drama hit, has been recommissioned.”