Celestial Tiger Entertainment Launches Miao Mi Channel on SK Broadband industry news

Leading Mandarin Edutainment Kids Channel Offers Original Productions and Specially-Curated Programmes is expanding in South Korea.

Celestial Tiger Entertainment (CTE), operator of pan-Asian channels dedicated to Asian entertainment, revealed today its Miao Mi channel will be launched on SK Broadband’s B tv platform from 1st July 2019, on the “B tv All” Premium Package.

“We are excited with the addition of Miao Mi channel on SK Broadband.” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “In response to the rising demand for Mandarin programmes in South Korea, we are proud to offer a range of premium programmes, which include Miao Mi Original Productions, to provide a more comprehensive selection to support children’s mastery of Mandarin.”

“LYD is always looking for innovative and genre-defining content for Korea and Miao Mi channel has always been that for us so we are very happy to see it expanding its footprint even further in the market. It has a great concept and great content and together with our creative sales ability, we have no doubt regarding its continued success.” said Joon Hee Lee, Founder and CEO of LYD Networks, the exclusive distributor of Miao Mi channel in South Korea.

Young viewers will get to enjoy a trio of Miao Mi Original Productions: Miao Mi Classroom, which uses themed videos to introduce simple words in Mandarin; Write with Miao Mi for learning basic Chinese characters; and Draw with Miao Mi which uses drawing/art as a platform for teaching Mandarin.

The Premium Package also includes Rubi – The Arrival of Little Bro, an animated series produced by renowned China production house Zoland Animation, which revolves around single child Rubi and the sibling rivalry which ensues when her new baby brother joins the family; and the highly popular Chinese animation Go Go Dino S3 & S4 where children are introduced to important lessons on different personalities and being helpful to one another.

Miao Mi channel is a Mandarin-language edutainment channel targeted at children aged 3-6 years old. Its selection of programmes aims to encourage learning of Mandarin in fun and engaging ways, ranging from Original Productions to exclusive series and family movies sourced from China, Korea and Japan. Dubbed in Mandarin, most programmes include subtitles in Korean.

Miao Mi channel is available on channel 181, on SK Broadband’s B tv platform.

(We received this information in a press release.)