Alokananda Chakraborty
Media

Srikanth Raman is media director (west), Triton Communications

Raman moves from Carat where he headed the Asian Paints AOR, which moved to Madison a month ago

Srikanth Raman, ex-associate business director (in charge of Asian Paints) at Carat Media Services has moved to Triton Communications as media director (west). Raman will be responsible for the agency's Mumbai, Pune and Ahmedabad offices with 10 people reporting to him, chief being Suresh Naik, general manager, media planning, Anil Doiphode, general manager, media buying and implementation, and Ganesh Narayan, media supervisor. "I am pretty charged up," he says. "I've never headed a department. So it is interesting as well as challenging."

Raman's responsibilities include aggressively pursuing new business, providing a new face to the agency's media wing and moving the department to the "next level". "The ultimate objective is to spin off media as a separate media entity (read independent), and, my role is that of a catalyst," he says. His immediate priority is to "raise the bar in performance, servicing and relationship". "Triton has a sound media offering, but the need of the hour is to consolidate its existing business."

He does not rule out the possibility of further investments in media research and planning. "We've been quite buying efficient," says Raman who has spent nine years in media, seven of which were at Mudra under the tutelage of Amit Ray. "The thrust, therefore, will be to give planning its rightful place under the sun."

The wing handles mainline Triton accounts such as Eureka Forbes, Novino Batteries, Venky's Chicken, Adani (Fortune cooking oil), parts of Pidilite, Zingaro and Sandpiper beer. AOR clients include Crompton Greaves and Bajaj Tempo. © 2003 agencyfaqs!