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71% want theatres to keep ticket prices the same but spend money on safety measures: Ormax Media report

Despite watching films on OTT or TV, people still prefer the big screen says the report on expected theatre-going behaviour during COVID-19.

How will my movie perform at the box office? A question all studio heads think of all the time when their movie is near release. And most of them knock on the doors on Ormax Media, a video content testing company. It tests scripts, OTT episodes, songs, titles, show taglines, posters, and marketing campaigns.

Ormax Media has released a report called 'Back To The Theatre'. It's a research conducted in 58 cities to understand the audience sentiment regarding going back to theatres when they re-open.

1,000 regular movie goes (15+ years, Hindi, Tamil, and Telegu audience) were surveyed online across 58 cities.

Here are the key takeaways.

71% want theatres to keep ticket prices the same but spend money on safety measures: Ormax Media report

82% of the respondents missed going to the theatre during the lockdown. Audiences across language preferences equally missed the big screen.

71% want theatres to keep ticket prices the same but spend money on safety measures: Ormax Media report

47% said they will consider a visit 2-3 weeks after theatres re-open.

71% want theatres to keep ticket prices the same but spend money on safety measures: Ormax Media report

71% of the respondents want theatres to keep the ticket price the same but spend money on safety measures.

71% want theatres to keep ticket prices the same but spend money on safety measures: Ormax Media report

Safety concerns due to the virus were the major barrier to audiences' decision to visit the theatres. And only 9% chose movie consumption on TV/OTT over a visit to the theatre.

71% want theatres to keep ticket prices the same but spend money on safety measures: Ormax Media report

More than 2/3rd of the audience are open to watching films of different star cast levels when it comes to revisiting theatres.

You can read the entire report here:

Ormax.pdfDownload