EMVIES 2004: Lodestar is Media Agency of the Year

Lodestar Media has bagged the coveted Agency of the Year trophy at the 2004 edition of the EMVIES held in Mumbai on Friday evening.

The agency secured its position at the top with a total of 30 points piping archrivals GroupM and Madison Communications to the post, which were tied at 20 points each.

Commenting on the victory, Lodestar Media head, Nandini Dias, says, "It definitely feels great to have bagged the honour. The difference we bring to the table is that we think in terms of strategy for our clients. And when you think strategically, the rest automatically falls in place."

Lodestar's brush with success at the Ad Club Bombay-organised EMVIES '04 began at the very outset when it claimed the gold in the category of Best Media Research for the case study titled the Reel Pointer. This was followed by a silver in the category of Best Media Strategy for the launch of the Indigo.

However, the category of Best Media Innovation proved to be the clincher for the agency with as many as three awards in the sub-categories of events (Nerolac - Touch a Child's Life), direct marketing (Club Mahindra - Film roll matter) and press (Nerolac - Interactive Shadecard) coming its way.

Madison, on the other hand, got a gold for the case study titled Copy Impact Planning for Coca-Cola in the category of Best Media Strategy. This case study was also voted as the best in terms of presentation with a special memento given to the team.

Madison bagged two silver trophies in the categories of Best Media Innovation - Radio (Kotak Mahindra) and TV (Cadbury Dairy Milk), while GroupM bagged a gold for the World Cup Cricket music video for Pepsi in the category of Best Media Innovation - Never Before Used Media.

GroupM also clinched two silvers, one, for client ICICI Bank in the category of Best Media Innovation - Cinema and the other for Horlicks in the category of Best Media Strategy.

MediaCom, the media wing of advertising agency Grey India, bagged a silver for its case study titled Parachute Coconut Oil - Light and the Restless in the category of Best Media Research.

Foods and beverages giant Pepsi was awarded two golds in the categories of Best Media Innovation - TV (Pepsi World Cup Music Video) and Internet (World Cup Ke Shikari), while Jagran Prakashan and ZEE News were gold and silver award winners in the category of Best Media Innovation - Never Before Used Media for Environment Day Initiatives and the Use of Traffic Signals respectively.

Sony Entertainment Television was adjudged the Best Media Marketer of the Year and advertising major Ogilvy & Mather bagged a gold in the category of Best Media Innovation - Press for Fevicol Adhesive (Huddle) and sister concerns Ogilvy Outreach and Ogilvy Activation were silver award winners in the categories of Best Media Innovation - Internet and Best Media Innovation - Out of home for iShakti and Dr. Morepen respectively. © 2004 agencyfaqs!