N. Shatrujeet

Cybermedia emerges as leader among Indian business magazine publishers: Survey

Living Digital, PC Quest and Dataquest are among the major IT publications in the country

The Cybermedia group has emerged as the leader among Indian business magazine publications in terms of market share, as per a white paper research conducted by US-based agency Business Strategies Group. The survey was done for the American business media.

Among the other business magazine publications are ABP Group (Business World), Living India (Business Today), Jasubhai, Business India and Indian Express BPD. These publications, between them, account for 67 per cent of the market.

The research report suggests that business magazines in India generated revenues of only around $20-25 million in 2003.

The estimated total revenue for the general business magazine is $10 million (Rs 50 crore) out of which $6.5 million (Rs 32.50 crore) is from advertising, and $3.5 million (Rs 17.5 crore) is from circulation.

Likewise, the IT and technology magazines in India had an estimated total revenue earnings of $ 6 million (Rs 30 crore). In this segment, the advertising revenue accounted for $5 million (Rs 25 crore) and the circulation revenue was $1 million (Rs 5 crore).

Cybermedia's Living Digital, PC Quest and Dataquest are among the major IT publications in the country. Others in the list are magazines such as Digit (Jasubhai) and Chip (Infomedia).

Cybermedia was founded by Pradeep Gupta, the chairman and managing director of the company in 1982, and since then it has focussed on technology publishing. Most recently, the company has announced its intention to work with McGraw Hill to launch an Indian edition of Business Week although approvals for that venture are still pending. The group is also looking at launching a magazine focusing on BPO and IT enabled services. © 2004 agencyfaqs!

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