afaqs! news bureau

Aaj Tak initiates user driven campaign for Sudhir Chaudhary's new show

The campaign received more than 3 .5 lacs responses on WhatsApp and 1.2 lac listens on Twitter Spaces.

Sudhir Chaudhary asks ideas for his new show on Aaj Tak, responses cross 3 .5 lacs on WhatsApp and 1.2 lac listens on Twitter Spaces. Aaj Tak, the flagship Hindi news channel from the India Today Group and the veteran journalist Sudhir Chaudhary broke records when together they experimented with technology driven interactive digital campaign. The powerhouse combo had initiated the innovative user driven campaign #AskSudhir that proved to be a massive hit with over 3 lacs plus WhatsApp messages pouring in, 1.2 lac plus listens on Twitter spaces, 75,000 plus tweets and trended for about 6 hours on the top during the day.

The special social media campaigns saw excited Aaj Tak viewers add to the buzz as it reached a new level and form of engagement. Lacs of netizens participated on Twitter Spaces and engaged with the Chatbot campaign, not only engaging but emotionally connecting with Sudhir on Aaj Tak.

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