As the digital forefront becomes the primary home of creative marketing initiatives, afaqs! celebrate some of the best works in the field of digital communication. Calling entries across agencies, brands, production houses, design studios, creative studios, and content creators, the 4th edition of DIGIES aims to highlight the most captivating forms of digital communication in cloud space today. Each participating brand has to submit its most notable works in any of the given categories. The entry submission portal opened on July 10, 2019 and was wrapped up by August 30, 2019.
Participants could choose from among the 38 categories. Some of the categories include- Best Content Marketing Campaign, Best Influencer Marketing Campaign, Best SEO/SEM Campaign, Best Mobile Marketing Campaign, and more.
An exclusive panel of handpicked jurors were invited to evaluate the participating entries. This panel included some of the big names in the digital space, including Adarsh Pete, Social & Corporate Advertising - IBM, Anjali Malhotra, Mentor & Coach - Aviva India, Azazul Haque, Chief Creative Officer - Mullen Lintas, Bhavna Saluja, Head of Marketing, Digital Media, Adobe (India), Chaya Baradhwaaj, Founder - BC Web Wise, Divya Dixit, Senior Vice President - ALT Balaji, Gopa Kumar, Chief Operating Officer - Isobar, Jaideep Mahajan, National Creative Head - Rediffusion, Kaacon Sethi, Chief Marketing Officer - Dainik Bhaskar, Kedar Apte, Vice President Marketing - Castrol, Nidhi Hola, Director Partner Marketing - Microsoft, Pooja Jauhari, CEO - The Glitch, Pradeep Khatri, GM & Head of Marketing, India TV, Premjeet Sodhi, Senior Vice President - Mindshare Fulcrum, Ravinder Siwach, National Creative Director - Havas, Rohan Mehta, CEO - Kinnect, Sameer Chavan, Senior Director & Design Head – Flipkart, Sapangeet Rajwant, Senior Vice President, Viacom 18, Sapna Arora, Chief Marketing Officer, OLX, Shayondeep Pal, Chief Creative Officer, Network Advertising, Shobit Mathur, National Creative Director, Hakuhodo India, Vandana Chamaria, Head of Business Marketing, Google India.
One of the most distinct features of DIGIES is the "Special Awards". Each category is divided between gold, silver and bronze points, where Gold means 30 points; Silver means 20 points; and Bronze means 10 points, respectively. Participants who receive the highest number of points in their class shall receive Brand of The Year or Agency of The Year. The event is partnered by MX Player (Presenting Partner) and Dainik Bhaskar (Digital Media Partner).