Apple is set to muscle into the streaming war in over 100 countries and regions this winter with the launch of Apple TV+. Last night at WWDC which was held at Steve Jobs convention centre, San Jose, California, Apple CEO Tim Cook announced that the streaming service would be available starting November 1, 2019. All Apple users can access Apple TV+ on their devices while it would also be available on smart television sets, announced the CEO.
The Worldwide Developers Conference (WWDC) is one of Apple’s marquee events and this year Apple TV+ was one of the major talking points. Cook showed a glimpse of an Apple Original ‘See’ which was appreciated with thunderous applause. The decibel level went a few knots higher when he announced that its priced at $4.99 per month. As an introductory offer, all new apple products will be bundled with a one-year-Apple TV+ subscription.
Apple TV+ will offer original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.”
“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of Worldwide Video in a media statement. He added, “Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”
Jamie Erlicht, Apple’s head of Worldwide Video said, “We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalized experience on all the screens they love.”
Reports claim that the Apple TV+ will launch in India with a monthly subscription pack available at Rs 99 per month. In India, Netflix’s mobile-only pack is available at Rs 199 while Amazon charges and Indian customer Rs 129 for its prime membership. Star India’s video streaming platform Hotstar has priced its monthly premium pack at Rs 299.
Not only in India but globally too Apple took the conservative route when it comes to pricing. In the US, Netflix’s basic plan costs $8.99, the basic Hulu subscription costs $5.99 a month or $11.99 a month to go ad-free. Disney+ will launch soon at $6.99 and will include 4K, UHD, and High Dynamic Range streaming, with an ad-supported Hulu and ESPN+ bundle costing just $12.99. Another premium platform HBO GO, costs $14.99 a month currently which means Apple’s $4.99 is the most affordable one.
A few days back, we had asked a set of experts to share their point of view on the entry of Apple TV+. Here is what they had to say: