Digital ShoutOuts launches AI platform for faster media planning

Digital ShoutOuts has launched Audience Base, an AI-powered media planning platform that helps marketers identify, target, and plan for their audiences.

Audience Base is designed to simplify campaign planning by replacing manual work, spreadsheets, and disconnected tools. It allows users to filter audiences using behavioural, lifestyle, income, and contextual data to create media plans quickly.

“Media planning in India has largely remained manual and spreadsheet-driven. With Audience Base, we’re bringing speed, intelligence, and precision to the forefront,” said Ashish Kulshrestha, founder of Digital ShoutOuts. “This is the planner we wish we had years ago now built for every marketer today. We’ve spent years building media plans manually - reconciling spreadsheets, aligning targeting with platforms, and estimating budgets. With this tool, all of that is now instantaneous and insight-driven.”

“We created Audience Base out of necessity. We receive multiple briefs every day, and manually identifying relevant audiences for each plan had become a major bottleneck. AI is no longer just the future - it’s our present. As a digital innovation and advertising intelligence company, we’ve been developing multiple AI-driven solutions, and Audience Base is one of our most powerful builds yet,” said Mukesh Tuhania, COO, Digital ShoutOuts Media. “It combines real-time logic with platform intelligence to solve real-world planning challenges. Starting July 10, it will be available for use by agencies and brands.”

Audience Base offers AI-driven audience segmentation using real-world data, with filters for behaviour, lifestyle, purchase intent, and content context. It includes budget mapping based on campaign goals and supports contextual targeting to match relevant content environments. The platform removes the need for Excel or manual data processing.

Audience Base is now live and accessible via Digital ShoutOuts.