FIH signs four year deal with Indian broadcaster Viacom18

The International Hockey Federation (FIH) has announced that it has signed a major media rights agreement with Indian broadcaster Viacom18. This agreement runs for a four-year cycle (2023-2027) and includes all FIH events, except the FIH Nations Cup. 

Under this partnership, Indian hockey fans will be able to watch the upcoming FIH Hockey Olympic Qualifiers, the first ever FIH Hockey5s World Cup, the FIH Hockey Pro League, the 2026 FIH Hockey World Cup and many more events on Viacom18 channels. The matches will be available on JioCinema and Sports18. 

Hursh Shrivastava, sports head of strategy, partnerships and acquisitions, Viacom18, said, “The recent success of the Indian Men’s and Women’s National Team bodes well for the continuous growth of Hockey, and we are excited to bring unbridled access to millions of sports fans in India. The addition of Hockey coverage reiterates our commitment to provide fans all-inclusive offerings of globally-acclaimed sports events.” 

Commenting on the agreement, Tayyab Ikram, president, FIH, added, “As we’re enhancing our commercial and broadcast approach, this agreement with Viacom18 is a major step forward. It’s a great support to be partnering with such a strong broadcaster in a country where hockey is so fundamentally and historically anchored, and where we continuously want to develop the game. On behalf of FIH, I would like to thank Viacom18 for joining our efforts to promote hockey in India even further.”