Get ready for Digipub Week, an afaqs! e-conference about the digital publishing industry

The digital publishing industry is witnessing rapid changes in India. Through MGID presents Digipub Week 2022, an afaqs! e-conference, we will deep dive into the world of digital publishing.

Through in-depth discussions with some of the most important names in this space, we will try to gain a deeper understanding of monetisation strategies, brand safety and contextual digital advertising.

Presented by MGID with associate partner andbeyond.media (Alchemy Group), Digipub Week will take place every day between May 10-12, 2022 from 4 PM to 5 PM.

This three day long e-conference is categorised under our ‘All Week’ theme. In the past, we’ve conduced several successful webinars under this umbrella, including Languages Week, Television Week, CMO Week, Gaming Week and Vdonxt Week.

MGID presents Digipub Week will see representation from brands like Times Internet, Jagran New Media, Lokmat Media, The New Indian Express, The Hindu, The Good Glamm Group, Mathrubhumi, among others.

To see the full list of confirmed speakers, please click here.

A quick look at the sessions:

DAY 1: May 10, 2022

Monetisation: The Next Frontier

What monetisation strategies are working for web publishers – and what approaches are best left behind? What are the new types of ad formats that will take monetisation to the next level?

DAY 2: May 11, 2022

The Brand Safety Conundrum

Why should publishers worry about brand safety as much as advertisers? How important is brand suitability in digital advertising?

DAY 3: May 12, 2022

Digital Advertising, Contextually Speaking

The discourse on contextual targeting has moved from ‘Do we need to do it?’ to ‘How do we do this right?’. How are publishers dealing with this new reality?

MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.

Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com

AndBeyond.Media is a global SSP providing new-age ad tech solutions to publishers. Our holistic platform with technology at its epicentre caters to more than 1000 media publishers & content creators. Being in the industry for over 7 years, our sole aim is to optimize operational efficiencies, maximize yields and provide programmatic solutions in order to monetize and generate incremental revenue through advanced and varied adtech solutions.