As per reports, close to 250 million internet users in India prefer to browse, connect and search the internet in a regional Indian language, while only 175 million users do the same in English. Last year, Google India shared that they estimated the number of people accessing the Internet in Indian languages to reach 536 million by 2021. This fertile-forecast got many brands expanding their footprint to otherwise unexplored territories. Indian Express Group, for example, had never had a Bangla newspaper but is now running a full-fledged online news portal — Indian Express Bengali.
To cater to the growing number of web-publishers operating in Indian languages, Google India launched AdSense in vernacular languages too. Starting with Hindi, Bengali and Tamil, last year Google launched AdSense in Telugu and yesterday it announced that AdSense would be available in Marathi too.
There are 83.1 million Marathi speakers in the world and Google believes that Marathi AdSense will help content creators and publishers monetise the content they create in Marathi.
Shalini Girish, director, Google Customer Solutions, Google India, says in a media statement, “Over the past few years, we have been working towards making our advertising products support Indian languages. With this launch, we now have support for five of the popularly spoken languages in India that will help publishers and advertisers to create more content in the language and help advertisers connect with their users in local Indian languages seamlessly.”
A Dentsu Aegis Network (DAN) report projects digital ad spends to touch Rs 14,281 crore by the end of 2019 and Rs 24,920 crore by 2021.