The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position.
India Today, the English news magazine, has announced collaboration with the Shah Rukh Khan starrer, ‘Dunki’. This strategic partnership brings together two entities to create a blend of vision, thought and entertainment, reinforcing the essence of the brand India Today through its brand tagline: “Making Sense of India.”
The partnership goes beyond typical integration and instead combines brands in a distinctive way, resulting in a high-impact campaign that spans across various promotional platforms such as TV, radio, digital, social media, cinema, and more. 'Dunki' and India Today both convey a common underlying message, making this collaboration an effective method for mutual promotion.
Through this collaboration, India Today aims to leverage the widespread appeal of ‘Dunki’ to reach a broader audience while emphasising the common values and messages shared by both brands. The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position as the go-to source for Making Sense of India’s socio-cultural landscape.
The newly released trailer for 'Dunki's' has captivated viewers and achieved an impressive milestone, becoming the most-watched trailer in 24 hours with an incredible 62 million views.
The Dunki fever has also transcended borders, reaching Dubai with a spectacular Drone show at the iconic Burj Khalifa, further cementing the film’s global appeal. Directed by the acclaimed filmmaker Rajkumar Hirani, it will be released in theatres this Thursday, December 21, promising viewers to delve into a world of emotions, laughter, and profound storytelling.