The winners of the 2019 Clio Awards have been announced. Leo Burnett, FCB, were among the Gold winners. The Gold at CLIO Awards was awarded to FCB India in the Partnerships & Collaborations category.
Commenting on the win, Swati Bhattacharya, CCO, FCB Ulka said, “I am absolutely over the moon that the open door project is making a place for itself in every award show in the world of tech and data! It’s nice to see something so simple and so doable is catching the discerning eye of jurors around the world.”
About The Open Door Project: It is an initiative of The Millennium Schools and its Founder Shantanu Prakash. The project is based on a simple insight that more than half of India’s children don’t go to school. The Open Door Project is an initiative to induce more and more private schools to take the lead in creating space for disadvantaged children in their schools.
Leo Burnett won a Bronze Lion award for its work with their client Jeep. Their entry is titled ‘Jeep Democracy’ and they won a Bronze Lion for their work.
In the 'Digital/Mobile Category Banners & Rich Media Advertising' category, Blink Digital won a Bronze metal for their work on Amazon's Echo at the time of its introduction in India.
Publicis Singapore won a Gold metal for their work on P&G Vicks' India in the 'branded' content category. Their entry is titled 'One in a million' and the campaign's main aim is to break the taboo around skin diseases by narrating the story of Nisha, a young girl with a rare genetic skin condition - Ichthyosis.
Commercial film company Hungry Films brought home India's only Silver Lion. Their entry was a video titled 'The World's Most Honest Tourism Film' for their client MP Tourism. The same video bagged them a Bronze in the 'Film Technique (Editing)' medium within the Editing category.
Though it did not win an award in itself, Ogilvy's Kumbh Mela association with Hamam was up for a shortlist. The product that Ogilvy came up with, in association with Hamam was a waterproof saree for female devotees
The saree remains the same but a waterproofing treatment that makes the fabric aqua phobic.
Sharing insights into Hamam’s objective behind the waterproof sarees initiative, Harman Dhillon, General Manager, Skin Cleansing India at Unilever said, “Hamam feels a sense of responsibility towards making a positive difference not just to people’s skin, but also to their daily lives. Through our #GoSafeOutside positioning, we want to help improve the sense of safety people feel when they are outside: by raising awareness, kick starting conversations and facilitating solutions.”