JioHotstar’s Special Ops 2 secures 14 sponsors ahead of launch

JioHotstar’s original series Special Ops 2 has onboarded 14 sponsors. Set to premiere on July 18, Special Ops 2 has attracted a line-up of sponsors spanning automotive, technology, finance, FMCG, QSR, luxury, personal care and building materials sectors.

The confirmed sponsors include Hyundai, Jaquar & Co, Directors Elaichi, Asian Paints, UTI Mutual Fund, Envy, Philips, Lux Industries, Domino’s, JK Cement, Oppo, Swiggy, Toothsi, and Sony Bravia. 

“At JioHotstar, we are focused on creating iconic, scalable IPs that not only engage audiences but also deliver measurable impact for brands. Special Ops is one of the most anticipated franchises on our platform, and the phenomenal response from brands reaffirms the platform’s growing equity as a go-to destination for those looking to collaborate with high-quality storytelling and reach deeply engaged audiences,” said Ajit Varghese, head of revenue, entertainment and international, JioStar.

The upcoming season will focus on cyber warfare, digital sabotage, and faceless enemies. Special Ops 2 has attracted 14 sponsors before its release, highlighting a growing trend of original series becoming key platforms for branded storytelling. JioHotstar’s earlier Hindi original, Criminal Justice Season 4, saw similar brand partnerships across sectors like Auto, BFSI, CPG, Travel, and D2C. The high advertiser interest confirms JioHotstar as a preferred platform for audiences and brands.