Mumbai-based newspaper Mid-Day has launched a revamped avatar of its weekend read — Sunday Mid-Day. The launch is backed by the campaign, Hey Mumbai, we have a Sunday for you.
Synonymous with the campaign’s tagline — 70 per cent features, 30 per cent news, 100 per cent Mumbai — the all-new Sunday Mid-Day keeps the focus on the city and its residents. It moves away from the din of breaking news and routine reports to offer leisure reading.
Mid-Day will continue to report on fields such as food and drink and travel. New additions to the paper include a weekly tech and gadgets page; a fortnightly fashion column to keep readers up to speed with Milan and Mumbai; a 7-day round up of the world's weirdest news; a monthly look at famous soul mates; a weekly curation of what's trending online and offline, and a discovery of "the other life" of interesting Mumbaikars.
Talking about the relaunch, Apurva Purohit, president, Jagran Group, said, “For 40 years, Mid-Day has focussed on the city and its people. With this, we are offering a balanced Sunday read; the perfect amalgamation of strong reportage and exceptional leisure features. We hope the newspaper gives Mumbaikars a good enough reason to wait for their Sunday."
Mumbai is a city of opportunities and freedom, but it's also a city that's tough on its residents. After a challenging week, everyone “waits for a Sunday”. And that’s what this newspaper hopes to offer.