afaqs! news bureau

mSix&Partners wins integrated media mandate for Dr. Reddy's OTC Business

The mandate includes TV, Print, Radio, Digital, and OOH and was won after a rigorous multi-agency selection process.

mSix&Partners, GroupM's youngest outcome-based agency, has added another prestigious client to its roster by winning the integrated media mandate for Dr. Reddy's OTC Business, one of India's leading pharmaceutical companies. The account will be managed by the agency's Mumbai office, which will leverage its data and tech-driven approach to drive business growth for the client through targeted and effective media planning and execution.

With a focus on maximizing ROI for the client, mSix&Partners plans to use its vast experience in media planning, execution, and measurement to craft solutions that resonate with Dr. Reddy's regional audience. The mandate will focus on crafting detailed micro-marketing solutions with a clear focus on the regionalization story for Reblanz ORS brands. The agency's approach for Reblanz ORS brands is to create a smart solution based on certain fixed+fluid moments & data signals that are available to make it more relevant to the audience.

Commenting on the win, Subhamay Mukhopadhyay, managing partner, mSix&Partners India said, "We are thrilled to partner with Dr. Reddy's and bring our data-driven approach to the table. As a data and tech-driven agency, we understand the importance of driving business growth through bespoke, dedicated, multi-disciplinary teams that closely partner with our clients. Our data-driven approach is what sets us apart, and we're excited to bring that to the table for Dr. Reddy's. We look forward to adding value through our expertise in media planning and execution to deliver on the client's objectives."

With this win, mSix&Partners continues to expand its portfolio of clients and demonstrate its capabilities as a leading outcome-based agency in the industry.

Nigel Saldanha , head of marketing OTC, GG India for Dr. Reddy’s, said “ We are on a very interesting journey in building an OTC business at Dr. Reddy’s GG India, and at this juncture, having the right partners on board is of paramount importance. After rigorous evaluations, we are happy to award the integrated media mandate to mSix&Partners India and look forward to accelerating our ambitions through this partnership."

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