MTV Roadies reveals upcoming season's location through brand banter

The reality show engaged in a humourous banter with brands to create suspense over its location.

It is a common sight nowadays to see brands engage with each other over social media for an orchestrated (or maybe not) banter. MTV Roadies made the most of it to promote their upcoming season by creating suspense over the location.

Safar khoobsurat hai manzil se bhi!
— MTV Roadies (@MTVRoadies) November 8, 2021

Soon #LocationKahanHai was trending on Twitter with the associated brands having a humourous banter.

100-200 zyada lelo but location toh bata do! @mtvroadies
— CoinSwitch Kuber (@CoinSwitchKuber) November 8, 2021

Location announcement ka date hi dedo, you know we're experts in handling 'dates' ð
— Paree Girl (@PareeGirl) November 8, 2021

Yo @mtvroadies, ready to dial up the adventure this year? Location bata dena, hum apne dabangg smartphones lekar pahuch jayenge!.#LocationKahanHai pic.twitter.com/4kY1zltzls
— InfinixIndia (@InfinixIndia) November 8, 2021

Apart from the brand partners like Infinix, CoinSwitch and Paree, brands like Big Muscles Nutrition, Rage Coffee and Wai Wai also joined in the banter.

Paisa nahi, big muscles ki performance kaam aati hai Roadies mein.. We deserve to know first! #LocationKahanHai
— BigMuscles_Nutrition (@BigMusclesNutri) November 8, 2021

Iss adventure mein coffee ka hain full intezaam! Bass location kaha hai, ye bata de yaar! @MTVRoadies #LocationKahanHai
— Rage Coffee (@theragecoffee) November 8, 2021

Safar toh khoobsurat hoga hi hum joh saath hai iss safar mein, par manzil kahan hai, jaana kahan hai, #LocationKahanHai itna bata do.
— Wai Wai (@waiwaiindia) November 8, 2021

Amidst the discussions on multiple locations like Dubai, Bahrain and Russia, the show announced its location as South Africa. After the announcement #RoadiesInSouthAfrica was in the top Indian trends.

Iss baar Roadies will be Safar-ing in South Africa!@InfinixIndia @PareeGirl @CoinSwitchKuber @waiwaiindia @ramsonsperfume @BigMusclesNutri @theragecoffee pic.twitter.com/wY8mbDPzzI
— MTV Roadies (@MTVRoadies) November 8, 2021

This is the first time Roadies will go international and ride across the South African terrain. The Roadies troop will hit the road and create a pit stop at 10 different locations. The shoot for Season 18 on Roadies is expected to start mid-December and will soon air on MTV.

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Viacom18 ‘MTV Roadies’brand banter