Polycab India is the official partner for ICC Global Events in 2023

Polycab India, the electrical goods company with a consolidated turnover of INR 122+ billion in FY22, announced an official partnership with the International Cricket Council (ICC).

The partnership will include Polycab’s sponsorship of all major men’s and women’s ICC global events scheduled until the end of 2023, including the ICC Women’s T20 World Cup in South Africa, the ICC World Test Championship Final in the United Kingdom, and the ICC Men’s Cricket World Cup 2023 scheduled in India.

Polycab India has been a well-known brand in Indian households and this association with ICC will help the Company increase its brand visibility and awareness amongst more than 1 billion cricket enthusiasts across the world. Through this partnership, Polycab will aim to deepen its engagement with their existing and future customer’s and drive the message - ‘We Innovate for a Brighter Living’. All communication throughout the tournament will focus on it’s innovative, safe and energy efficient products, build customer and influencer awareness and engagement.

Nilesh Malani, president & chief marketing officer, Polycab said: “It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council. The game is a passion for millions of fans worldwide, and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are delighted to partner with ICC to support cricket and together we will create a memorable experience for our patrons.”

Anurag Dahiya, chief commercial officer, ICC said: “We are pleased to confirm that Polycab will be an official partner for ICC events up until the end of 2023. We look forward to collaborating with them on our upcoming events, as we deliver our vision of more fans enjoying our sport.”