afaqs! news bureau

SPNI forays into podcasts; "Endeavour to inspire and entertain a global listener-base": NP Singh

The major Indian broadcast company has ventured into audio streaming with the ‘Go-Beyond Podcast’.

Sony Pictures Networks India (SPNI) a major Indian broadcast company has ventured into audio streaming with the ‘Go-Beyond Podcast’. The curated podcast celebrates individuals who have been exemplary in dealing with the cards that life dealt them.

Launched in SPN’s 25th year anniversary month, so far this podcast has featured eleven eminent guests from different walks of life. The guest line-up ahead is just as exciting and varied. The podcast capsules are a conversational amalgam of laughter, wit, insights, and inspiration.

In a media statement, the broadcast conglomerate shared, well-known personalities with remarkable journeys and stories across sports, literature, business, entertainment, history, and the culinary arts, to name a few, have already graced SPN’s ‘Go-Beyond Podcast’. These guests include renowned names such as Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Environmentalist Bittu Sahgal, Author Samit Basu, and Historian Vikram Sampath, amongst others.

N.P. Singh, Managing Director and Chief Executive officer (CEO), Sony Pictures Networks India (SPN), "As the digital audio craze continues to explode, ‘The Go-Beyond Podcast’ creates deeper engagement with audiences by bringing to the fore real-life stories and insights of achievers who braved small or big limitations to resonate with success. Go-Beyond Podcast is our endeavour to both inspire and entertain a global listener-base.”

The Go-Beyond’ podcast is not just a value add to SPN’s diverse content bouquet, but also enables the brand to foray into a segment that is surging in India with more people opting for digital audio streaming. According to a PWC Report India is the third-largest podcast market,
after China and the US and is estimated to reach 17.61 million listeners by 2023.

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