TATA IPL 2025 achieved record viewership: JioStar

JioStar, the official broadcast and streaming partner for TATA IPL 2025, has released data regarding the league's viewership. The company claims the 18th edition reached an unprecedented one billion viewers across its television and digital platforms and that the event recorded a total watch-time of over 840 billion minutes.

According to JioStar's figures, the TATA IPL 2025 final between RCB and PBKS became the most watched T20 match ever. The company reports that the 18th edition also registered its highest-ever TV ratings and digital concurrency.

JioHotstar, the league’s digital home set new benchmarks with over 23.1 billion views and 384.6 billion minutes of watch-time, representing a 29% year-on-year increase in digital viewing. This growth was reportedly driven by a 49% increase in connected TV (CTV) consumption, indicating growth in large-screen digital viewing in India alongside linear television penetration.

On linear television, Star Sports reportedly contributed 456 billion minutes of watch-time and recorded the highest average TVR across its network, according to the company's data.

The TATA IPL 2025 final reportedly amassed 31.7 billion minutes of watch-time across JioStar’s platforms (Star Sports and JioHotstar). On television via Star Sports, the final registered a reach of 169 million viewers and 15 billion minutes of watch-time. On JioHotstar, the match reportedly achieved 892 million video views, 55 million peak concurrency, and 16.74 billion minutes of watch-time.

This season witnessed Royal Challengers Bengaluru winning the trophy, Virat Kohli clinching an IPL title, and 14-year-old Vaibhav Suryavanshi becoming the youngest centurion at this level.

JioStar offered new viewing experiences, including MaxView 2.0 with swipe navigation for clips, dedicated FAST channels, voice-based video search, and VOD content in 12 Indian languages.

Sanjog Gupta, CEO - sports and live experiences, JioStar, said, “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the TATA IPL.”

“We had a two-pronged approach this season. We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customised offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalised experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whose passion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms," he added. 

The season's opening weekend (three matches) reportedly clocked 49.56 billion minutes of watch-time across platforms, which JioStar claims is an all-time IPL record. The company states that TATA IPL 2025 garnered significant viewership and engagement despite a mid-season suspension, reaffirming its theme – ‘Yahaan Sab Possible Hai’.

JioStar provided coverage of the T20 league with over 25 feeds in 12 languages across TV and digital. The coverage included over 170 experts and a lineup of content building into Season 18. The presentation also featured options such as 4K with Dolby Atmos audio, VR 360 Live, live audio descriptive, Indian sign language, multi-cam feed, and interactive features like the 'Jeeto Dhan Dhana Dhan' contest.

JioStar's programming following TATA IPL 2025 will include live broadcasts of India’s tour of England on JioHotstar, starting June 20.

(We got this information in a press release.)