SVoD platform Voot Select has a new four-episode docu-series based on the 2020/21 India tour of Australia, titled Bandon Mein Tha Dum.
Voot Select was launched just a month before the entire world was put under lockdown because of a raging pandemic. In its first year, one million people became paid users of the platform. Two years on, Voot Select has experimented with a variety of content, from 24-hour live streams, exclusive access for paid subscribers ahead of the AVoD premier, and has been building a sports content portfolio too.
Ferzad Palia, head, SVoD and international business, Viacom18, speaks to afaqs! about learnings from these experiments, how the pandemic benefitted the platform, and more.
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