ZEE5 to launch FAST channels in collaboration with Amagi

ZEE5 has announced plans to launch free ad-supported streaming television (FAST) channels in India, as part of its broader focus on connected TV. The rollout is scheduled for August 2025 and will be executed in collaboration with Amagi Media Labs, a provider of cloud-based SaaS technology solutions for broadcast and streaming TV.

The FAST channels will feature a curated lineup of content including movies and series across genres such as comedy, drama, horror, and cult classics. The initiative aims to provide viewers with access to free, always-on content across connected devices and smart TVs.

According to the company, this development is part of its strategy to grow its presence in the Connected TV ecosystem and enhance content accessibility.

Amit Goenka, president, digital business and platforms, Zee Entertainment Enterprises Limited., said, "The launch of FAST channels aligns with our strategy to deepen platform engagement and expand reach, especially on connected TVs. It’s a step forward in how we simplify access and drive better discoverability for the evolving digital viewer. As viewing habits evolve, we believe strong storytelling should meet consumers in formats that are seamless and scalable. FAST is a step in that direction, through repackaging our content to drive deeper engagement across new access points."

Ashish Sehgal, chief growth officer, ZEEL, added, “The connected TV ecosystem in India is rapidly evolving, and ZEE5 is proud to be at the forefront of this shift. With Amagi as our technology partner, we’ve built a robust, scalable infrastructure for FAST delivery, ensuring seamless content discovery, dynamic ad-insertion, and real-time monetization. This launch strengthens our AVOD strategy while providing brands and advertisers a high-impact environment to engage audiences at scale.”

Srinivasan KA, co-founder & president - global business, Amagi, said, "ZEE5’s foray into FAST channels marks a pivotal moment for the streaming ecosystem in India, and we’re proud to be chosen as their partner in this transformation. This launch brings together ZEE5’s rich content heritage and Amagi’s cloud expertise to deliver improved quality, free entertainment at scale. Our partnership underscores a shared commitment to innovation and accessibility- enabling ZEE5 to expand its connected TV footprint and unlock new monetisation opportunities in India’s rapidly evolving digital landscape.”

The launch is expected to increase ZEE5’s reach among connected TV audiences, providing continuous access to content tailored to changing viewing patterns in digital-first households.