Ninety-four metals, including 38 gold, 34 silver and 22 bronze, were awarded across 39 categories.
A total of 94 metals were won at the debut edition of the Marketers' Excellence Awards. The jury included 16 members from across the industry. The complete jury list can be accessed here. The 94 metals were awarded across 39 categories. Of the total wins, there were 38 gold, 34 silver and 22 bronze metals.
This novel afaqs! initiative recognises the brilliant marketing efforts by brands. It puts the spotlight on marketing campaigns that have raised the bar and set new advertising standards.
The initiative also takes note of the campaigns created and executed during the COVID pandemic. Despite being stuck indoors, with limited access to human and tech resources, marketing companies managed to pull off some brilliant pieces of communication, proving that geography is history.
The awards included categories like Best Digital Brand Video, Best Interactive Piece of Content, Best Online Promotion, Best Brand Integration, Best Content Marketing Campaign, Best Brand Website, among many others.
Times Network, Bajaj Allianz and Mentos scored the most metals (nine, six and three respectively)
Times Network won gold for Best Digital Brand Video (Campaign) (Act Now - A Mental Health Initiative), Best Short Form Video (30 Seconds) (PacMan says, Stay home. Stay safe.), Best Social Media Design (#LiveTheNew) and Best Use of Facebook (Ganesh Visarjan).
Mentos won gold metals in Best Online Integrated Campaign, Best Online Promotion and Best Packaging for their campaign CompliMentos Campaign.
Marico won gold metals in Best Influencer Marketing Campaign, Best Use of User Generated Content and Best Use of Viral Marketing for their campaign Parachute #ChampiBeats.
Lodha Group won a gold metal for Best Brand Activation (Sky - The World Towers Lighting).
Dabur bagged a gold metal for Best Brand Integration (The Man Who Walked the Earth).
Dell bagged a gold metal for Best Brand Website (Dell Aarambh).
Huggies scooped a gold metal for Best Content Marketing Campaign (The Wipe Off).
Truecaller won a gold metal for Best Content Marketing Campaign (Truecaller – Call Reason).
Network18 scooped two gold metals for Best Corporate/Brand Identity (15th IBLA), and Best Use of Social Media for CSR (Button Dabao Desh Banao).
Himalaya landed a couple of gold metals for Best CSR Campaign (Muskaan), and Best Product Launch Campaign (Namaste Campaign).
Chitale Bandhu Mithaiwale landed a couple of gold metals for Best Digital Brand Video, and Best Viral Video (#BappachiMushakSena).
Nikon won a gold for Best Use of Instagram (Nikon InstaBadge).
Britannia grabbed a gold metal for Best Long Form Video – 30+ Seconds (Britannia Milk Bikis – 40 years campaign). Britannia Good Day grabbed a gold metal for Subjective/Topical Projects (Thank You India ke Khushibaaz).
Duroflex won a gold metal for Best Physical Space/Store Design (Duroflex Experience Centre).
Starbucks landed a gold metal for Best Online Promotion (Barista Call Out).
RP-Sanjiv Goenka Group won a gold for Best Use of Social Media for CSR (Button Dabao Desh Banao).
Star Vijay TV grabbed a gold metal for Best Promo Long Form – 30 seconds and over (Bigg Boss Tamil Promo).
Tata Health and Manipal Health Enterprises landed a gold metal each in Best SEO/SEM Campaign, and Best Use of Social Media Marketing respectively.
Dream11 landed a gold metal for Best Social Media Campaign (Ye Main Kar Leta Hoon).
Vasu Healthcare won a gold metal for Best UI/UX Website (A Distinct New UI/UX Take for an E-Commerce Website).
Godrej scooped a gold metal for Best UI/UX Website (Vikhroli Cucina).
Alpenliebe Juzt Jelly won a gold metal for Best Use of Social Media Marketing (Making juzt jelly more than just a jelly).
PayU landed a gold metal for Best Use of Social Media Marketing.
Nandini GoodLife grabbed a gold metal for Best Use of Technology (Dynamic QR Codes for Consumer Engagement).