AbhiBus extends partnership with Mahesh Babu for ninth year

AbhiBus (ixigo’s bus business), a bus ticketing platform, announced the continuation of its long-standing association with Indian film Mahesh Babu as its brand ambassador.

Mahesh Babu has been associated with AbhiBus since 2016, making it one of the longest-running brand-celebrity partnerships in India’s mobility sector. He has represented the brand for nearly a decade.

AbhiBus and Mahesh Babu have worked on various campaigns over the years, including in-transit ads and homecoming-themed content. The renewed partnership will continue with a new campaign launching this summer.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “Mahesh Babu has been more than just a brand ambassador - he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”

Mahesh Babu, on extending the partnership, shared, “ My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination — it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind that comes with AbhiAssured’s hassle-free promise, or the comfort of choosing brand-new buses through the Filter New Buses feature — every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places — it makes sure you get there comfortably.”