afaqs! news bureau

Allu Arjun, Armaan Malik, K-pop band TRI.BE star in Coke Studio's latest music video

The song - Memu Aagamu - is over two minutes long - features lyrics in Hindi, Telugu and Korean.

Coca Cola India and Coke Studio has dropped its latest track - a collaboration across continents. The music video stars Telugu actor Allu Arjun, Hindi singer Armaan Malik and South Korean girl band TRI.BE.

The song has a Telugu title - 'Memu Aagamu' - which roughly translates to 'We can't be stopped'. The song features the artists all clad in red, black, and white - Coca Cola's brand colours while shaking a leg to the tune.

Coke Studio is a television program which features live studio-recorded music performances of songs in various languages by a mix of artists. The latest Coke studio song to go viral is Pasoori by Ali Sethi x Shae Gill - clocking in almost 340 million views. At the time of writing this article, Memu Aagamu had close to 77,000 views. The Indian version of Coke Studio was inspired by the Pakistani original show with the same name. Coke Studio in India airs on TV on MTV and is available to stream on YouTube as well as audio streaming platforms like YouTube Music, Spotify, JioSaavn, Gaana and Spotify.

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