afaqs! news bureau
Marketing

fbb enters 'video content' club with web series

fbb, the fasion arm of Future Retail has created #PujoPerfect Love Story, an Instagram web series narrating a tale of the budding love between a young couple. The 'interactive' web series can be watched on the brand’s Instagram handle. With this, fbb has joined the club of brands which are turning to video content series as a marketing tool. The list of brands that have tried it out includes ixigo, Zomato, Flipkart among others.

fbb tv's #PujoPerfect Love Story is an Instagram love story co-curated by fbb's social community and is hosted on the Instagram Stories of fbb’s Instagram handle @fbbonline. Followers of the brand on Instagram get to decide the fate of the love story between the two protagonists.

In the 5-day Insta web series, Instagrammers will solve dilemmas often faced by young couples like who should make the first move, how to dress to impress, and more. Users have the opportunity to share tips and tricks with the protagonists hence deciding what happens next.

Pawan Sarda, digital marketing head, Future Group says, “fbb has always been an Insta-first fashion brand and therefore on the occasion of Durga pujo, we wanted to tap into a relevant millennial insight and create a disruptive experience for our audience. It’s imperative we use platforms in their most native form. With #PujoPerfect Love Story, we are proud to be the first ones in this space to empower the users to co-create the love story with us and add a beautiful fashion reason to exist.”

Zomato recently introduced it's Zomato Originals series, Flipkart launched Flipkart video, travel based platform ixigo launched its original web series named 'Zindagi Express'.