afaqs! news bureauPublished: 17 Sep 2019, 12:18 PM
Marketing

GroupM's Essence unveils new identity

Essence has rolled out a brand refresh, including a new site and logo. The agency's last brand update was done about five years back when it was a much smaller agency. This redesign is an opportunity to share the growth of the agency and its leadership role in the media marketplace.

Old logo
Old logo
New logo
New logo

Essence, part of GroupM, is a global data and measurement-driven agency whose. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 1,850 people strong, manages US$4B in annualised media spend, and deploys campaigns in 106 markets via offices in North America, EMEA and APAC. Visit essenceglobal.com for more information.