GroupM's Essence unveils new identity

Essence has rolled out a brand refresh, including a new site and logo. The agency's last brand update was done about five years back when it was a much smaller agency. This redesign is an opportunity to share the growth of the agency and its leadership role in the media marketplace.

Essence, part of GroupM, is a global data and measurement-driven agency whose. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 1,850 people strong, manages US$4B in annualised media spend, and deploys campaigns in 106 markets via offices in North America, EMEA and APAC. Visit essenceglobal.com for more information.