How brands have been catching up with the #TrendingFormat

Two arrows, four words and a logo is all it took for The Fake Ad Co to come up with this quirky creative on their Instagram feed. And, quite expectedly, it took a couple of hours for the social media frenzy around the post to kick in. What we may call a natural progression of events by now, brands grabbed the opportunity to ride the wave in no time and #TrendingFormat was born.

The creative brains at The Fake Ad Co have grown popular over time by creating fake ads for original products. The landing page of their website reads as, "Make a bold statement. Grab your visitors' attention front and center on your homepage, then give them an action to take."

Their Instagram bio is even more quirky, “Please don't write emails asking for college fest sponsorship,” it goes on to state.

Result? Today, we woke up to find the #TapPost going viral all over the Facebook-owned photo sharing platform.

The message as evident in the #TapPost that went on to claim over night fame, reads, 'smoking kills, whereas bookmarks help save posts.'