HRX onboards Triptii Dimri as its female brand ambassador with a new campaign

The campaign film shows Hrithik Roshan and Triptii Dimri in everyday moments, including workouts, yoga, coffee runs, city sprints, and a dance face-off.

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afaqs! news bureau
New Update

HRX, a fitness and active lifestyle brand co-owned by Hrithik Roshan, has launched its latest brand campaign. The campaign introduces actor Triptii Dimri as the female face of the brand alongside Hrithik Roshan to strengthen its appeal among women consumers.

The new campaign, ‘Built for Sweat, Designed for Life,’ reflects HRX’s focus on making athleisure a part of daily life. It shows how the brand’s products support various activities, from workouts to casual outings. The campaign also highlights that sportswear can be stylish and trendy. Featuring Hrithik Roshan and Triptii Dimri, the film presents HRX’s approach to activewear as functional, comfortable, and fashionable for all-day use.

The campaign film shows Hrithik Roshan and Triptii Dimri in everyday moments, including workouts, yoga, coffee runs, city sprints, and a dance face-off. It uses inner monologues and interactions to contrast Hrithik’s disciplined approach with Triptii’s spontaneous and fluid style.

Speaking on the campaign, Hrithik Roshan, co-founder, HRX, said,  "We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I'm happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”

Triptii Dimri, on her first association with HRX, added, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.”

Suman Saha, CXO, house of brands, Myntra said, “HRX has consistently been a frontrunner in the active and athleisure wear segment on Myntra. This new campaign perfectly articulates HRX's strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion. With the addition of Triptii Dimri alongside Hrithik, we are  reinforcing Myntra's commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX's position as a lifestyle choice, not just a fitness one.”

Creative Credits:

  • Creative Team: Varun A & Rishi P

  • Director: Devang Singh Thukral

  • Account Management Team: Ekta Taak, Kajal Nanda, Mohit Keswani, Chekitan Rao, Sushant Pakhare

  • Production: Ideaz Farm 

 

Myntra Hrithik Roshan Triptii Dimri HRX
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