Kartik Aaryan and Ananya Panday join Skechers’ sixth Walkathon in Mumbai

The event aimed to strengthen a broader community around movement and everyday fitness, encouraging people to view walking as an accessible and consistent way to stay active.

author-image
afaqs! news bureau
New Update
Kartik

Skechers hosted the sixth edition of its Walkathon in Mumbai, bringing together more than 9,000 participants for routes ranging from 3 km to 10 km. Brand ambassadors Kartik Aaryan and Ananya Panday joined the event, which highlighted the brand’s focus on building a broader community around movement and everyday fitness.

Advertisment

The Walkathon also featured the company’s GO WALK™ range, positioned as part of its comfort-led footwear portfolio. The event was held in collaboration with the GoSports Foundation and included routes around Inorbit Mall, Malad.

Rahul Vira, CEO of Skechers South Asia,  stated: “The 6th Skechers Walkathon proved to be a vibrant celebration of fitness and purpose. Witnessing thousands of participants come together today was truly inspiring and reaffirmed the strong passion people have for active, meaningful initiatives. 

He added that the brand’s charity association is rooted in a long-term commitment to supporting Indian sporting talent.
“Through GoSports Foundation, we’re able to channel this collective participation — over 9,000 people this year, into meaningful support for athletes who need resources and visibility. It’s a way for us to give back while building a culture of movement.”

Kartik Aaryan, who has appeared in the brand’s Skechers Hands Free Slip-ins® and Cozy Fit® campaigns, shared: “Being part of this year’s Skechers Walkathon was an incredibly inspiring experience, more so as this was my first-ever Walkathon. It was amazing to witness people from all walks of life come together for a day centered around fitness, enjoyment, and collective spirit. As a brand ambassador, I feel proud to support Skechers’ initiative, which not only encourages active lifestyles but also plays a vital role in nurturing the next generation of athletes. It was truly memorable.”

Ananya Panday said: “The Walkathon was such a fun and energising experience! I loved seeing so many people, families, friends and kids walking side by side with so much enthusiasm. It’s amazing how Skechers is able to bring people together through fitness while also making it enjoyable and inclusive. I felt the energy of the crowd throughout, and it was a reminder that staying active doesn’t always have to be about intensity; it can be about joy and community too.”

Nandan Kamath, managing trustee of GoSports Foundation, said: “We deeply value our long-standing partnership with Skechers. Their support has powered the journeys of our talented athletes and puts into meaningful action our shared mission of championing fitness, sports and excellence.”

Kartik Aaryan Ananya Panday Skechers
afaqs! CaseStudies: How have iconic brands been shaped and built?
Advertisment