Kingfisher Premium Packaged Drinking Water from United Breweries, part of the HEINEKEN Company, has announced its partnership with seven IPL teams this cricket season as sponsors. These teams include Mumbai Indians (MI), Royal Challengers Bengaluru (RCB), Punjab Kings (PBKS), Sunrisers Hyderabad (SRH), Lucknow Super Giants (LSG), Rajasthan Royals (RR) and Kolkata Knight Riders (KKR). The partnerships will feature brand visibility, stadium activations and fan engagements across these teams’ home matches.
The partnership aims to strengthen its presence in the sport. The sponsorship aligns with the brand’s identity in cricket.
Speaking about the associations, Vikram Bahl, chief marketing officer, United Breweries, said, “The iconic Ooh La La is back, bigger and better than ever! We are beyond thrilled to partner with some of the most popular and energetic teams. As the country’s most beloved sport, cricket has always been about bringing people together. Through our partnerships with the teams, we are enhancing fan experiences and celebrating the Good Times with millions of cricket lovers."
Throughout the season, Kingfisher Premium Packaged Drinking Water will strengthen its engagement with cricket enthusiasts through on ground and digital consumer activations, including meet and greet sessions and consumer merchandise giveaways.
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