Lotto Sport enters Indian market through Agilitas Sports

Agilitas Sports has announced the launch of Italian sportswear brand Lotto in India, with plans to scale the brand significantly in the coming years. The company aims to build Lotto into a ₹1,000 crore brand in India over the next five years.

Cricketers Yuvraj Singh and Abhishek Sharma are associated with the launch, which is being positioned with a focus on cultural relevance and a casual tone of engagement. The campaign features a light-hearted introduction of the brand, underlining its Italian origins and global legacy.

Founded in Montebelluna, Italy, Lotto has been associated with sports and fashion for over five decades. In India, its initial product offering includes Lotto Leggenda, a premium sneaker line inspired by retro designs from past decades. The products are designed in Italy and manufactured in India through Agilitas’s footwear arm, Mochiko Shoes.

Agilitas holds exclusive rights to distribute and grow the Lotto brand in India, South Africa, and Australia. Over the next year, the brand is expected to expand into apparel, footwear, and accessories. The focus will be on building a lifestyle-led, multi-market presence that blends global heritage with local execution.

Yuvraj Singh is also an early investor in Agilitas Sports, and his involvement with the company’s founding team dates back to 2011.

Abhishek Ganguly, co-founder & CEO, Agilitas Sports: “This isn’t just a market entry- it’s the start of building a brand fuelled by ambition and strong category dominance. Lotto has global legacy, but we’re shaping it for modern India. The launch content is unfiltered and unscripted because that’s how we plan to build this brand: with authenticity, intrigue and fun.”

Yuvraj Singh’s association with the founding team and Abhishek Ganguly dates back to 2011. He is a friend and an early investor of the company.

Yuvraj Singh, said: Lotto’s vibe is different—it’s expressive, stylish, and unapologetically fun. That’s what drew me in. As an athlete and entrepreneur, I want to back brands with soul. And this is only the start, with a very exciting YWC x Lotto collab coming soon.”

Abhishek Sharma, said: “Lotto lets you be yourself - it’s bold, effortless, and doesn’t try too hard. That’s what makes it stand out. I’m thrilled to be part of a brand that blends style and sport so seamlessly. The product looks sharp, feels great, and has a vibe I really connect with. For me, this is more than just a partnership- it’s about repping something I truly believe in.”