From the desk of Madison Media's chief analytics officer Nagaraj Krishnamurthy.
The Indian economy seems to have got a flat tyre on the road uphill. The effects of the slide have caused furrows on the brows of not just economists, but marketers too. While their marketing strategies which otherwise may have worked wonders are ceasing to yield results as a result of the crunch, the deteriorating health of the economy is also adversely affecting the growth of brands, thus impacting both long and short term goals.
Taking note of the hard times, Nagaraj Krishnamurthy, chief analytics officer, Madison Media, has outlined a 10-point plan to use during times like these, in his ‘Marketing PlayBook ‘. Take a look.