afaqs! news bureau

Royal Challenge Packaged Drinking Water partners with T20 franchises

The brand will be the Official Partner for Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals.

Royal Challenge Packaged Drinking Water, today announced its association with the most popular T20 franchises of the country, namely, Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals as the Official Partner during this season of Cricket. The ongoing game of cricket, in all its dynamism, needs the players to #ChooseBold every single game. This year, Royal Challenge Packaged Drinking water will take the celebrations that come to town with the cricket season a notch higher by identifying the bold moments of every match and presenting the world with the #NayaShers of the season! Not just that, three #NayaShers from each team will encourage the viewers to participate in a fun contest called #NayaSherSpotted to win big!

Royal Challenge Packaged Drinking Water will give the audience a chance to win autographed merchandise and watch the Finals all-expenses paid by participating in a fun yet engaging contest. The task at hand is simple – every time the viewer spots the new Royal Challenge Packaged Drinking Water ads featuring the T20 team players, they must take a picture/screenshot, and share the same with the hashtag #NayaSherSpotted on their social media, tagging the brand handles. And voila, they become part of the contest!

Speaking about this association, Ruchira Jaitley, executive vice president and portfolio head, marketing, Diageo India, said, "Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that's a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these five iconic teams. Moreover, this cricket season is the perfect platform to identify players who change the game, who we call the Naya Shers to bring alive the bold moments from the field. To further add to the fun and entertainment, we are excited to give fans a chance to win autographed merchandise and a chance to win an all-expenses paid trip to the finals of the tournament. We can’t wait to watch how they choose bold in every game.”

Rajesh Menon, vice-president & head of Royal Challengers Bangalore said, “RCB embodies the philosophy of play bold on and off the field, in everything that we do in this franchise. We are glad to partner with Royal Challenge Packaged Drinking Water which shares the same synergy and is taking this partnership as an opportunity to highlight bold moments from the field in the biggest cricket platform of India.”

A spokesperson for Mumbai Indians said, “We are glad to have Royal Challengers Packaged Drinking Water as our partner and work together to build strong fan engagement opportunities. As we expand our engagement with MI Paltan through our platform for partners to engage with regularly, real time moment marketing, becomes a key tool to leverage.”

Talking about this partnership, Jake Lush McCrum, chief executive officer of Rajasthan Royals said, "We are delighted to be extending our association with Diageo India for another season. The synergies between our brands to find innovative ways of engaging our supporters is something that we find extremely motivating. We are happy to see the #NayaSherSpotted challenge taking off and giving our fans the chance to showcase their support for their favourite players.".

"The T20 season is an opportunity for every player to choose bold and bring their best game to the tournament. We are extremely pleased to have on board a partner like Royal Challenge Packaged Drinking Water and look forward to engaging with our fans in new and unique ways." Mr. K. Shanmugam, CEO, Sunrisers Hyderabad commented on this association.

The fans of the teams in Maharashtra, Madhya Pradesh, Odisha, Telangana, Rajasthan and Karnataka can follow the hashtag #NayaSherSpotted and participate to win!

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