afaqs! news bureau

NODWIN Gaming and JSW Sports partner to revolutionise esports in India

It aims to provide engaging storytelling in the esports industry, catering to the evolving interests of the gaming community.

NODWIN Gaming, a gaming and esports media company, announces a strategic partnership with JSW Sports, a sports promoter and pure play sports management enterprise, to monetise and market its gaming, esports and cultural intellectual properties.

This collaboration is set to redefine and empower the rapidly evolving esports ecosystem within the country. This further solidifies NODWIN's strategic focus as a sports media company. With esports and sports having very large audiences and media overlaps in India, this association brings together NODWIN Gaming's expertise in esports operations and esports content creation, complemented by JSW's experience and footprint across sports, especially their commercial vertical which has established itself as one of the best in the country working with more than 150 clients on sports marketing.

The strengths of the two industry leaders are also focused on launching esports-focused intellectual properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

According to the release, NODWIN Gaming's esports IPs are celebrated for their appeal, offering a dynamic range of content to suit the entertainment needs of the community. This collaboration also aims to showcase rich and engaging storytelling within the esports domain, catering to the ever-evolving interests of the gaming community.

Commenting on this strategic partnership, Akshat Rathee, co-founder and MD of NODWIN Gaming said, "We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming's technical know-how and leadership in the esports and gaming domain, combined with JSW Sports' commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there's much work ahead, the excitement and possibilities are boundless!"

Speaking on the partnership, Divyanshu Singh, COO, JSW Sports, said, “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 millions viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and NODWIN, we see two market-leaders with the kind of synergies to capitalise on these trends, and change the game when it comes to distributing and monetizing esports content.”

The strategy spans sponsorship, media rights, activation, and influencers, creating a comprehensive framework to maximise the value of gaming and esports content.

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