OnePlus is followed by OPPO, Apple, Vivo and Realme in the top five brands list.
Technology analytics and consulting firm techARC released special smartphone consumption insights on the occasion of International Women’s Day 2021. The findings were based on a survey conducted with 2,000 females across 20 cities in India representing all major socioeconomic segments.
The key highlights of the findings published as an infographic are:-
Women love brands which have a high credibility and stand out distinctively among other smartphone makers. OnePlus is the most loved brand, followed by OPPO, Apple, Vivo and Realme in the top 5 brands list.
Brand plays a critical role for women to decide about their smartphone. This follows price and specifications.
There is very high rate of satisfaction among women with the present smartphone brands they are using. OnePlus topped with 99.1 per cent recommendation score. Others included Tecno (97.6 per cent), Apple (96.7 per cent), POCO (95.7 per cent) and Micromax (92.7 per cent).
Women rely on rich multimedia sources like YouTube, social media (Instagram, etc.) and TV ads for gaining information about smartphones. The recommendation by friends, family and colleagues is also high for women to make a choice.