afaqs! news bureau

Organic Harvest comes onboard as the official skincare partner for the upcoming film Mr. & Mrs. Mahi

The collaboration aims to showcase Organic Harvest's organic advantages in the skincare industry to audiences.

Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for Dharma Productions' Mr. & Mrs. Mahi., starring actors Rajkummar Rao as Mahendra and Janhvi Kapoor as Mahima.

Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike.

In this partnership, Organic Harvest's skincare products take center stage with its products like sunscreen and facewash protecting Mr. & Mrs. Mahi, from UV rays, blue light, and environmental pollutants, both on and off screen.

Organic Harvest comes onboard as the official skincare partner for the upcoming film Mr. & Mrs. Mahi

Ketan Bhatia, group brand director, Good Glamm Group, states, "Our collaboration with Dharma Productions' 'Mr. & Mrs. Mahi' represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100% certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty."

Apoorva Mehta, CEO - Dharma Productions, shares, "We are excited to collaborate with Organic Harvest on 'Mr. & Mrs. Mahi,' as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest's dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film."

Among the featured products are the All Skin SPF 60 Sunscreen, Oily Skin SPF 60 Sunscreen, Luxurious Bathing Bars and 6-in-1 Brightening Facewash, each designed to enhance and protect the skin's natural beauty.

Mr. and Mrs. Mahi releases in cinemas on May 31, 2024.

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