Policybazaar collaborates with Whilter.AI to drive higher engagement

Policybazaar, the online insurance marketplace, has partnered with Whilter.AI to transform its customer retention and engagement strategy. Through this partnership, Policybazaar utilised Whilter.AI’s advanced AI-powered personalisation platform to address a critical challenge: re-engaging policyholders at risk of churn. The result was a significant improvement in user engagement, conversion rates, and overall return on investment.

Policybazaar’s customer-first philosophy is a commitment to delivering meaningful and timely experiences. Recognising an opportunity to elevate the journey of policyholders, especially those nearing policy renewal, Policybazaar sought to move beyond traditional, one-size-fits-all communication. The objective was to create interactions that were dynamic, contextual, and culturally relevant, ultimately forging stronger connections and increasing customer loyalty.

To achieve this, Whilter.AI deployed its proprietary platform to power large-scale, hyper-personalised communication. Policybazaar was able to deliver customised visual messages at scale, offering not just engaging content but also contextual reminders aligned with each customer’s stage in the policy lifecycle. This solution was further enriched by multilingual support, allowing communication in seven regional languages, including English, Hindi, Marathi, Tamil, Malayalam, Gujarati, and Bengali. Whilter.AI also ensured high operational efficiency and data accuracy by deploying an intelligent workflow capable of managing massive volumes without compromising performance.

The impact was both immediate and measurable. More than 30 million dynamic, AI-generated visuals were delivered, each tailored to individual customer profiles. This initiative led to a 35-40% increase in click-through rates (CTR) and a substantial uplift in conversion metrics. These results underscore the effectiveness of hyper-personalized messaging in driving meaningful engagement and reinforcing brand trust among policyholders.

Speaking about the collaboration, Shubham Choudhary, business head - growth at Policybazaar, remarked, “At Policybazaar, we are committed to delivering exceptional customer experiences. Our partnership with Whilter.AI has enabled us to reimagine how we engage with our policyholders. The results speak for themselves, higher engagement, improved retention, and a stronger connection with our customers. This collaboration underscores our belief in leveraging technology to drive meaningful outcomes.”

Pankaj K Arora, co-founder of Whilter.AI, added, “We are thrilled to partner with Policybazaar, a pioneer in the insurance industry. Our platform was designed to bridge the gap between scale and personalisation, and this campaign is a testament to its capabilities. Delivering over 30 million unique, personalised visuals is a milestone that highlights the power of AI in transforming customer communication. We look forward to continuing this journey of innovation with Policybazaar.”