This Valentine’s Day, while all conversation would revolve around couples and romantic relationships, POLO is offering a fresh take by saying “It’s Cool to be Single”.
Come February, the celebration of love soars exponentially. From lovers soaking in the magic of red, to brands riding on the love-fest vibe – offering discounts, customised Valentine products and special offers, the Valentine's week gets even more exciting. Amidst all the couple partying, Swiss multinational food and drink processing conglomerate Nestlé India seems to have different plans. This Valentine's Day, for its confectionery brand – POLO, Nestlé has decided to cater to the sentiments of singles.
Through “It’s Cool to be Single”, the brand, launched in 1993, shares with youngsters the optimistic side and reiterates the positives of being single by featuring quirky messages like Game on, Let’s Party, Solo Trip, etc. that helps express self-love.
In a similar fashion, with its 'Love rings' initiative, the brand celebrated lovers last year with its 'Say it louder than words' campaign.
Valentine's Day, however isn't the only time the brand has gone the extra mile. For Friendship Day last year, the brand customised POLOs with a question, 'What do you call your special friend?'.
Speaking about the campaign, Nikhil Chand, director – foods and confectionery, Nestlé India, said, “Nestlé POLO always has a refreshing and unique point of view and on Valentine’s the brand is attempting to ease off any pressure on youngsters who are single. With the “Its Cool to be Single” Campaign, the brand leverages its unique ring-format, wherein each POLO has quirky perks that singles enjoy- so Game On, Let’s Party.”
New POLO packs are available across all leading retail stores.