realme names Vicky Kaushal as new smartphone ambassador

realme, a smartphone brand, announced actor Vicky Kaushal as its new smartphone ambassador. The brand confirmed that the realme 15 Series will launch in India on July 24, 2025. The campaign “Live for real” featuring Vicky Kaushal will lead the rollout. Vicky Kaushal’s relatable image and popularity among Gen Z and millennials align with the brand’s target audience.

As the new face of realme, Vicky will feature in key smartphone campaigns starting with the launch of the realme 15 Series. The realme 15 Series brings new AI features, improved imaging, and an updated design aimed at users who are active online and share visual content.

Speaking on the collaboration, Vicky Kaushal said, I’ve always believed in keeping it authentic and being grounded. These are key values that have shaped every step of my journey. And hence realme’s ‘Make it real’ philosophy truly resonates with me. It’s not just about being real with others, but also being real with yourself, owning your story, and staying true to what drives you. I’m proud to join a brand that understands the ambitions of India’s youth and empowers them to push boundaries. Together, we want to inspire a generation to live boldly, stay real, and make every moment count.”

Commenting on the association, Francis Wong, chief marketing officer, realme India, “We are proud to welcome Vicky Kaushal as the smartphone ambassador for realme. His story and persona reflect everything we stand for — confidence, relatability and originality. As we gear up to launch the realme 15 Series on 24th July, this partnership marks an exciting step forward in building realme’s emotional and cultural connection with its audience.”

Realme has introduced AI Edit Genie with the upcoming realme 15 Series. The voice-led photo editing tool allows users to edit photos using simple voice commands. The realme 15 Pro will launch in three colour options: Flowing Silver, Velvet Green and Silk Purple.