Reliance Consumer Products debuts Campa in UAE at Gulfood 2025

Reliance Consumer Products (RCPL), the FMCG arm of Reliance Industries, launched the Indian brand Campa in the UAE at the 30th edition of Gulfood, a major F&B sourcing event. This marks RCPL’s first entry into the UAE. Campa Cola is being launched in the UAE with the Agthia Group, a food and beverage company in the region.

Ketan Mody, COO, Reliance Consumer Products, said, “We are excited to enter the UAE  market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for  the long-term and see great potential for accelerated growth in the region. We have a track record  of delivering innovative and global quality products at affordable prices to customers. We are  delighted to come together with our partners today to transform the beverage experience for  consumers across the UAE.” 

“Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of  fans to its refreshing taste across all consumers in the UAE and spark nostalgia amongst Indian expats connecting them to their roots,” added Mody. 

Commenting on the partnership, Agthia’s chief executive officer Alan Smith, said, “We’re thrilled  to partner with Reliance Consumer Products to bring Campa Cola to the UAE. This  brand  holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian  expatriate community in the UAE, and local consumers alike. This partnership further strengthens Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market.  With our robust distribution network and market expertise, we’re excited to reintroduce Campa Cola  to a new generation of consumers in the UAE.” 

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola  Zero.