afaqs! news bureau
Marketing

Salman Khan's Eid launch is a sanitiser brand this time...

The new hand sanitiser is the first of Khan's newly released grooming and personal care range called 'Frsh'.

Under normal circumstances, Salman Khan would have released a blockbuster film on Eid, but the coronavirus has changed the definition of 'normal'. Khan took to social media today to announce the release of his new grooming and personal care brand 'Frsh'. The first launch from the brand is hand sanitiser - arguably, the need of the hour when it comes to keeping hands clean to combat the coronavirus.

The sanitiser has 72.5 per cent alcohol content and is priced at Rs. 50 for 100 ML and Rs. 250 for the 500 ML variant. It is also available in packs of 2, 3, 5, 8 and 10.

When the coronavirus first started spreading - film and ad shooting came to a halt. At this time, Khan pledged to support 25,000 daily wage workers from the film industry. The Economic Times reported that B N Tiwari, FWICE, President, mentioned that Salman had made an initial payment of Rs 3,000 each to the daily wage workers of the film industry, starting Tuesday."We had given him the final list of 23,000 workers so far, who were in dire need of financial help. He is going to transfer money in installments as he doesn't want people to misuse it. He has transferred about Rs 3,000 to every worker yesterday and he will transfer money again after some time. We are thankful to him for helping our workers," said Tiwari.

This is not Khan's first shot at marketing and merchandising. He started a non-profit organisation called Being Human Foundation and launched a clothing line with the same name in 2007. After the clothing line was launched, Khan was rarely seen in public wearing anything else.